3Dental: more booked consultations at a lower cost.
Connected booking data, rebuilt the enquiry form and revised Meta campaigns for a four-clinic dental group in Ireland.
- Booked consultations
- +273%
- Cost per booked consultation
- −37%
Project details
- Practice
- Cosmetic and general dentistry
- Locations
- Dublin, Limerick and Galway
- Engagement
- Paid social since May 2026
The brief.
3Dental was assessing Meta mainly through enquiry volume and cost per lead. Tracking gaps made it difficult to see which enquiries became booked consultations.
Before the work, 9.1% of Meta enquiries became a recorded booking. The team needed to understand that conversion and decide where to invest.
What we changed.
We also identified opportunities to improve response times and enquiry handling. These were recommendations; the results do not assume those changes were implemented.
Connected spend, enquiries and bookings
Joined CRM enquiry records, recorded consultations and Meta spend. Improved the conversion information returned to Meta.
One connected view - Meta spend
- CRM enquiry
- Recorded booking
Rebuilt the mobile enquiry form
Reduced six fields to four, replaced the message box with a treatment selector and brought the booking button into view.
Less work at the form - Before6 fields, including a message box
- After4 fields, with a treatment selector
Tested creative and allocated budget by treatment
Introduced regular creative testing and used treatment priorities and clinical capacity to inform budget decisions.
Creative and budget decisions - Treatment priorities
- Clinical capacity
- Creative tests
- Budget review
Consolidated clinic campaigns
Brought the campaigns into one Meta account to simplify management, billing and group-level reporting.
Simpler group management - Clinic campaigns
- Billing
- Reporting
The form, before and after.
Fewer fields, a clearer treatment choice and a booking button visible without scrolling.
The results.
| Measure | Change | Context |
|---|---|---|
| Booked consultations | +273% | Recorded consultation bookings from Meta enquiries |
| Cost per booked consultation | −37% | Meta spend divided by recorded consultation bookings |
| Enquiry-to-consultation rate | 9.1% → 17.0% | +87% relative improvement for Meta enquiries |
| Media spend | +134% | Increased investment during the comparison period |
| Whole-site enquiries | +55% | GA4 enquiries across the website, not Meta alone |
What these figures show
Bookings grew faster than media spend, reducing the cost per recorded booking. These are not figures for attended appointments, treatment starts or revenue, and they do not establish the effect of any single change. Results from one practice are not a guarantee for another.
“Copixel gave us a clear view of which enquiries became consultations and helped us make better decisions about where to invest. They’ve been excellent to work with, and I’d happily recommend them.”
Understand what your ads are producing.
Talk through your current advertising and booking process with us. A free 30-minute call, and the audit is free for practices spending £3,000 or more a month on ads; implementation work is agreed separately.
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