SHARE Mobility: B2B SaaS paid media that built the pipeline

The brief.

SHARE Mobility sells transport and commuter programmes to enterprises, government and fleet operators. A two-person marketing team supported a sales cycle of roughly three months.

The business relied mainly on outbound sales, with around $0.5M in pipeline. Earlier Google Ads tests had produced little pipeline. The team needed another source of qualified opportunities.

What we changed.

Defined qualified opportunities
Planned campaigns across Google, LinkedIn and Microsoft Ads around the accounts and enquiries the sales team could pursue.
Focus on enquiries sales can pursue
1. Google
2. LinkedIn
3. Microsoft
↓Qualified opportunities
Matched searches to audience-specific pages
Grouped related keywords and built landing pages for the main buyer groups. Tested keywords, ads and page copy together.
Match the route to the buyer
1. Buyer group
2. Search intent
3. Relevant page
Added self-reported attribution
Asked prospects how they found the business and used those answers alongside pipeline reporting to inform budget decisions.
Add the prospect’s perspective
1. How did you find us?
2. Prospect’s answer
3. Pipeline review

The results.

SHARE Mobility project results
Measure	Result	Context
Pipeline from paid media	+2,100%	Pipeline sourced from paid media climbed from roughly $0.1M to $2.2M in a single quarter.
Total pipeline	$0.5M → $2.3M	Total pipeline across sources in the reported quarterly comparison. Values are rounded.
Budget approved	3×	The board approved a threefold advertising budget increase within the quarter.

Quarterly pipeline figures are rounded. Pipeline represents potential business, not closed revenue. Programme-level results cover Google, LinkedIn and Microsoft Ads; the Google-only figure is labelled separately above. Results from this project are not a forecast for another business.

“In a single quarter, Copixel took paid media from a line-item we'd written off to our most powerful pipeline generator. Going from near-zero to over $2M in pipeline and securing a 3x budget increase from our board speaks for itself.”