Dental ads profitability calculator.
Enter one treatment's numbers to see your cost per enquiry, cost per consultation and cost per treatment start, against target and break-even.
Monthly net profit from ads
£16,800/month
13 treatment starts/month × £1,500 gross profit − £2,400 ad spend
Now vs target vs break-even.
| Cost | Now | Target40% net margin | Break-even0% net margin |
|---|---|---|---|
| Cost per enquiry | £60 | £160 | £480 |
| Cost per consultation | £120 | £320 | £960 |
| Cost per treatment start | £187 | £500 | £1,500 |
Cost per enquiry of £60 is within your £160 target. Room to scale ad spend.
Monthly net profit by cost per enquiry.
- Above target net margin
- Profitable, below target
- Loss-making
At 40 enquiries per month, each £1 on cost per enquiry moves monthly net profit by £40.
Where 40 enquiries per month go.
- Treatment start 13
- Consulted, no start 3.2
- No-show 4
- Not booked 20
Find out your real numbers on a free audit.
We pull your booking, attendance and case acceptance rates from your own practice system and show you which treatments have room for more ad spend.
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